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- Decol Futures: February 25, 2025
Decol Futures: February 25, 2025
Focus: Web Analytic Tools that Aren’t Google
A newsletter to learn about practical ways to decolonize your research and data work-lives with byte-sized drabbles about the daily life of a data professional.
Behind-the-Scenes: February
![]() My doodle saying “Catch these hands.” | I found a past doodle I did of a bird saying “Catch these hands” and it’s become my February vibe. Life continues and time moves forward despite the hostile government takeover and rise in fascism happening. |
I applied for the Creative Commons Open Culture Platform’s annual Activity Fund (this is a grant) for developing an open access activity like a workshop or conference. I submitted a virtual workshop proposal as part of a new research lab I set up. Fingers crossed that we get funded!
Most of this month was also dedicated to figuring out how to set up a remote connection to a database hosted on a virtual server without SSH key-pairs. I’m in the middle of a massive, complex data migration project for a client that expanded to all sorts of different data domains like server admin work. The Network admin was reluctant to set up the key-pairs—which is the usual way to do this—so I needed a workaround. I was on the verge of creating a StackExchange account just to say something completely incorrect so I could get angry responses for more direction. And then I figured it out!
Speaking of a research lab, I created a substack to launch the independent research collaborative and our next project. I’m having fun making graphic design promo for it (like on the right) and the levity it brings me is a balm for my soul. Given everything happening in the US, I put more energy into my hobbies and social connections this month. I play co-op video games with friends once a week and have a nightly virtual tea time before bed with my tea circle. I hope whatever techniques you use continue to bring you peace of mind in the coming months. | ![]() Coming Soon: A new data project with open submissions by The Creative CoLab launches March 5, 2025. |
Curated Content: Check Out this Free Professional Data Organization
Professional membership fees and subscriptions are cost prohibitive and an accessibility issue. The big data ones for the cultural heritage industry for example normally cost upwards of $3,000/year for membership, member events, etc.
Choose free stuff! I stumbled on the Cultural Safeguard Alliance today and recommend checking it out.
As a free network with a complimentary platform, including validated memberships, we cater to the unique needs of operations, safety, and security professionals. The Cultural Safeguard Alliance encompasses a wide variety of cultural institutions such as museums, libraries, botanical gardens, aquariums, zoos, performance arts centers, historic sites, science centers, and beyond.
Some of the things I like about this professional group are:
It’s a global network so your volunteer committees/groups will be of international peers.
Get your membership validated and use that in your performance review.
They have a job board!
Industry Insights: Web Analytic Tools that Aren’t Google Analytics
A lot of jobs ask you to collect data on their systems. Most places use Google Analytics because out-of-the-box it does the basics. Here’s some alternatives:
Open Web Analytics

Screenshot of the “Advantages” section of Open Web Analytics. Source: https://www.openwebanalytics.com/
Open Web Analytics is an open source, free analytics tool that gives you ownership of the data you’re tracking. Their website makes you feel like this tool was created for the average Internet user. They truly spell out everything it can/can’t do, which feels rare in today’s application market. Unlike Google Analytics it has a heatmap of where users click, you can view clickstream of anon users, see the search terms for referring visitors to your site, and more.
But beware! Open access platforms are great if you have the knowledge, time, and energy to set it up and sustain it.

Screenshot of GoatCounter’s homepage. Source: https://www.goatcounter.com/
Besides the cool name, GoatCounter is an open source web analytics tool that you can host yourself with clear documentation on what it does and how. It boasts it’s privacy-awareness and accessibility and has a minimal look. GoatCounter seems like a good tool for tracking your personal websites.

Screenshot of UXtweak’s features. Source: https://www.uxtweak.com/
UXtweak is a user experience design research tool that tracks web analytics of how users do stuff on your websites. This looks a good choice to try out if data work involves UX testing (card sorting, first click, interviews, surveys, etc). If you’re a student or want to branch into more UX testing work, you could do use this to make a case study of a random website.
Let’s Create!
I’m open to collaborations, freelance gigs, and conversations about the ideas I shared. Feel free to get in touch and comment on the newsletter.

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